WeatherBug, a provider of live, local weather information for customers and professional customers, released an integrated mobile advertising campaign today for the cold and flu season. The new ad-supported Wireless Application Protocol campaign, integrates daily forecast information from WeatherBug, cold and flu tips, and outbreak statistics and maps from the Center for Disease Control and Prevention.
Mobile customers can also subscribe to receive a free daily text alert from 4INFO, the leading text messaging service in the United States, which includes daily forecast information and cold and flu outbreak information from the Center for Disease Control and Prevention that is geo-targeted to a user's specific ZIP code. customers can simply visit weatherbug.com on their mobile device to subscribe to the service.
"We are very excited to present this comprehensive program to advertisers and thrilled to work with 4INFO to bring it to fruition," said Michael Lombardi, vice president of advertising sales and marketing at WeatherBug. "We've taken the same great cold and flu content and local weather information available on our Web site and desktop application and applied it to the mobile space. Furthermore, we integrated an SMS component for registered customers that includes geo-targeted content. We are already seeing success with brand name advertisers and expect to get a significant number of mobile customers subscribe to the daily text alerts."
Advertisers who participate in the program will get an opportunity to reach customers with targeted and relevant content while also generating additional brand awareness with a tech-savvy mobile user.
"Now more than ever, our advertising clients are looking for integrated media opportunities, particularly those which incorporate mobile components that can provide customers with relevant and timely content," said John Hadl, managing partner and founder, BrandinHand, Inc. "The innovative way in which this integrated solution from WeatherBug and 4INFO targets mobile customers is highly beneficial for advertisers and customers."
The Short Message Service, usually known as text messaging, is available to basically all mobile phone customers. According to the Mobile Marketing Association, SMS is the most widely used mobile phone service after voice.
"Our experience in creating integrated mobile ad campaigns for brands of all types consistently shows that customers respond favorably when they're receiving content they feel is relevant and useful," said Ted Burns, vice president of products at 4INFO. "The WeatherBug and 4INFO mobile service is a perfect illustration of how to provide advertisers with a branding opportunity that puts them in a highly favorable position with customers -- and we're excited to be a part of it."
Wednesday, December 10, 2008
Tuesday, December 2, 2008
trendsetting operators are successfully launching mobile TV services
Traditional television has had a glorious run. For decades, broadcasters and content providers have extracted profit from this media conduit to the mass market by offering a growing array of channels and scheduled programming on ever-bigger screens.
However, this paradigm is now being challenged by the Internet, ever-growing data rates on both wireline and wireless networks, as well as the proliferation of content formats and devices. End users, meanwhile, have become more demanding and fragmented, splitting their precious time among myriad media choices, channels and platforms while younger viewers move beyond the TV content consumed by their parents’ generation. As a result, traditional TV is experiencing significant erosion of viewers and advertising revenues.
The marriage of the mobile and broadcast worlds has given rise to mobile TV — enabling viewers to access their favorite programs however, wherever and whenever they want. While there are clear opportunities for service providers associated with this trend, it represents unfamiliar territory for many in the communications industry. To succeed in this space, operators will be challenged with:
• Delivering a compelling end-user experience
• Providing a wide selection of attractive handsets and devices
• Offering a broad range of appealing content
• Establishing an appropriate business model for the target market and culture
• Offering transparent tariff plans
• Developing effective go-to-market strategies
• Choosing the right underlying technologies
• Complying with regulatory environments
A Growing Opportunity
According to ABI Research, the number of mobile TV subscribers worldwide will grow from 11 million in 2006 to 462 million in 2012, representing a Compound Annual Growth Rate (CAGR) of 85%. But cashing in on this growth will require service providers to make significant changes to existing network infrastructures and business models.
The migration away from analog TV will free spectrum to enable service providers to build dedicated broadcast networks. The acceleration of mobile broadcast networks, the 4G wireless network adoption and the proliferation of user-friendly handsets and other portable multimedia devices will increase the advantage gained by the early movers in this space.
Differentiation from voice-centric plans is just the beginning of the journey. Service providers are at a pivotal point to leverage the merging broadcast and telecom worlds. This fusion will empower new levels of converged and blended services, for example seamless multi-screen experience and interactive targeted advertisements, allowing users to have anytime/anywhere access to the content they crave, while enabling service providers to implement innovative business models and tap into new revenue streams.
A close look at some of the trendsetters in mobile TV services should provide inspiration and encouragement to service providers considering moving into this space.
Telstra: Mobile TV – instrumental in the journey toward a “Mediacom”
Australia’s Telstra is in the midst of an initiative that will transform this national leader in traditional telecommunications services into an integrated media communications company. The service provider is focusing on the end-user experience and maximizing operations through an IP-based infrastructure capable of running advanced multimedia applications.
Alcatel-Lucent enables a personalized and interactive end-user experience
• Alcatel-Lucent 5910 MiTV solution enables a highly personalized, interactive service with advanced features, including fast channel change, user interactivity and a compact client for embedded applications on handsets.
• Project deployment and integration.
• Interoperability test centers to ensure ongoing service uptake with a wide variety of terminals.
Telstra launched its interactive mobile TV service in 2007, to leapfrog competition from existing mobile TV-over-Wireless Application Protocol providers and to maximize its 850 MHz spectrum High-Speed Downlink Packet Access network to monetize content. To effectively go to market, Telstra has extended the branding of its preexisting Foxtel IPTV service.
This has provided brand continuity for subscribers while leveraging content (for example, FoxTel TV). Telstra mobile TV offers:
• Diversified and compelling content: Telstra mobile TV delivers a diversified and rich array of choices — from short TV formats to full-length movies and video on demand – more than 33 live channels with 24 made-for-mobile channels.
• Flexible package/offering: Depending on appetites and budgets, subscribers can sign up for a channel package, a monthly subscription or just a day pass. Content ranges from general entertainment, to music, news, documentaries, kids programming and sports.
• Whenever and wherever: Customers can use their next-G mobile phones to remotely program their Foxtel IQ set-top box to record their favorite programs. Telstra is the first in the market to offer a “catch up TV” service (Figure 1).
• Premium end-user experience: Telstra offers a premium experience with high-quality delivery and fast channel change. The high quality visual experience is maintained during program selection using the embedded Electronic Service Guide (ESG) and Electronic Programming Guide (EPG).
• Interactive TV: Telstra mobile TV has partnered with major TV producers in Australia to deliver exclusive live access to popular programs. End users can respond to contextual teasers embedded in programs, allowing them to directly interact with program- and content-related activities. For instance, the “Australian Idol 2007” series included a simulcast of the show across six states, and Telstra was able to offer location-enabled time delays for five time zones.
As a result, Telstra’s mobile TV is the most comprehensive mobile entertainment service in Australia. According to Telstra, its mobile customers have watched more than 80,000 hours of mobile TV during the month of April 2008 alone. Mobile TV has effectively helped Telstra to monetize its wireless network and contents.
Alcatel-Lucent managed and hosted mobile TV service provides freedom to innovate
• Hosts and manages a mobile interactive TV solution on behalf of Optimus.
• The Alcatel-Lucent 5910MiTV and rich media client enable outstanding performance and first-to-market performance features in Portugal.
• Provides excellent ongoing support: executing a significant capacity and enhanced feature upgrade with only four weeks lead time.
Optimus: Mobile TV invigorates customers and builds loyalty in Portugal
As Portugal’s third-largest mobile carrier, Optimus is embracing advanced applications to differentiate its services from incumbent providers to both stimulate subscriber growth and maintain its image as an innovator in the competitive Portuguese mobile market.
Optimus first launched its mobile TV service in August 2006. It targeted young people and business segments, offering exclusive content (such as music and sports). To maintain its leading-edge “innovator” image, Optimus has regularly enhanced its service by working with Alcatel-Lucent to offer subscribers new, intuitive experiences.
In August 2007, Optimus launched a high-definition mobile TV service that used encoding algorithms and technology developed by Alcatel-Lucent, doubling the screen resolutions that were previously available in the Portuguese market. By October 2007, the company was among the first service providers in Europe offering the ability to navigate between programs while continuing to view the current channel with high quality.
In June 2008, Optimus successfully associated its mobile TV service with the UEFA Euro 2008 soccer championship. It rolled out a service called “Euro per 1 Euro” that allowed subscribers to receive transmissions of live matches in either a high-definition format (250kbit/s) or a regular format (115kbit/s) for the price of one Euro. Users also could receive automatic SMS alerts of UEFA-published videos, including near-real-time event-based videos of key plays, goals, penalties, game highlights and player profiles.
As of early June 2008, “Euro per 1 Euro” had more than 12,000 subscribers following an aggressive radio and TV marketing push by Optimus.
Also this year, Optimus worked with Alcatel-Lucent to deliver a portable mobile TV encoder capability, enabling Optimus to offer live coverage of local concerts. The carrier has already covered 10 concerts for its mobile TV subscriber audience.
Alcatel-Lucent: The end-to-end master integrator
Solution adviser – Alcatel-Lucent Unlimited Mobile TV solution based on DVB-SH. ICO will need only 1500-2000 sites to cover the “satellite white spaces” in the urban/suburban areas: the right choice for maximizing spectrum efficiency.
E2E Solution architect – Developed the solution architecture and detailed network design, including the Alcatel-Lucent 5910 MiTV and the Alcatel-Lucent 9600 DTR Transmitters (DVB-SH terrestrial receivers).
Prime integrator – Ensure time-line in project execution and make it work by orchestrating multivendor (such as chipset, broadcast head-end partner), multi-technologies.
ICO: Delivers mobile interactive media on portable devices via DVB-SH
ICO Global Communications is a satellite communications company based in Reston, Virginia, USA, that has developed an advanced hybrid system combining satellite and terrestrial communication capabilities. In doing so, ICO is able to offer wireless voice, data, video, TV and Internet services on both vehicular and portable devices.
In April 2008, ICO successfully launched the ICO-G1, a next-generation geosynchronous satellite operating in the 2GHz S-band with a service footprint that covers most of North America, using the Digital Video Broadcast - Satellite services to Handhelds (DVB-SH) standard. The featured service, ICO mim – mobile interactive media – will deliver entertainment, guidance and assistance through a platform that is both integrated with multiple networks and accessible on various devices.
Instead of focusing on wireless handsets, ICO is pursuing a differentiated offering that supports larger display screens for the mobile TV service. In so doing, the company hopes to drive wide adoption of its mobile TV offering by taking advantage of larger screen resolution made possible by DVB-SH with a 500kb/s channel capacity. In the vehicular market specifically, ICO will focus on in-vehicle displays offering a “set-top box in the trunk” that links into the on-dash or rear-seat displays in cars, SUVs and vans and connects to an external antenna. ICO mim offers:
• Entertainment: ICO mim will deliver 10 to 15 channels of premium live TV content for 7- to 15-inch screens – setting the standard for the ultimate mobile video entertainment experience.
• Guidance: ICO mim will provide a new level of intelligent, interactive navigation. ICO mim combines the experience consumers enjoy with today’s navigation systems (such as real-time traffic and weather alerts, rerouting and easy access to destination information) with ICO mim’s unique integrated applications which allows users to preprogram tasks and activities into their system. ICO mim gets users from Point A to Point B and lets them connect anywhere they may need to go in between.
• Assistance: ICO mim offers a complete roadside assistance and emergency messaging capability, with satellite-connected emergency voice and text messaging assistance, bringing peace of mind wherever their customers go, including the places where today’s vehicle assistance systems and cellular networks don’t reach.
Starting in late summer 2008, the ICO mim service based on DVB-SH is being tested during an alpha trial, integrated end-to-end by Alcatel-Lucent, in Raleigh-Durham, North Carolina, and Las Vegas, Nevada (Figure 2).
Leveraging strategic partners, ICO’s go-to-market plan will offer ICO mim as an embedded service behind existing video displays: for example, current in-vehicle screens and other devices such as portable gaming systems, DVD players, laptops and mobile PCs. Over time, the goal is for ICO mim to be embedded into a wide range of consumer electronics devices.
Conclusion
The Telstra, Optimus and ICO cases offer real and current examples of mobile TV applications that are generating revenue and differentiating services in today’s competitive communications market. Alcatel-Lucent worked with each of these service providers to define and launch leading-edge mobile TV services – helping them to gain early-mover advantage. These service examples illustrate the importance of:
• Delivering differentiating features that enhance the end-user experience (for example, visually-pleasing and intuitive user interfaces, embedded interactivity, fast channel change)
• Providing access to a wide array of compelling content on compatible devices
• Establishing viable business models
• Identifying strategic positioning and effective go-to-market strategies to differentiate their services
• Selecting the right underlying technologies
Mobile TV is a global opportunity. In addition to Australia, Portugal and the United States, mobile TV is being well received in countries such as Japan, Korea and Italy.
While challenges remain for carriers looking to launch mobile TV, trendsetters are already demonstrating the business models – such as combining free-to-air with paid subscriptions – that make this opportunity viable and profitable. Mobile TV will be an important part of the end user’s anywhere, anytime viewing experience as technology continues to migrate toward a truly seamless multi-screen ideal.
Alcatel-Lucent offers an array of solution options and support to help operators speed new services to market. The bearer-agnostic Alcatel-Lucent 5910 Mobile Interactive TV solution, with its compact “rich media client” is gaining traction in the delivery of personalized, interactive TV to a broad range of mobile/portable players. Following on the success with ICO and its proven flexibility in topology and spectrum efficiency, the Alcatel-Lucent Unlimited Mobile TV solution, based on DVB-SH, has been trialed by many operators such as Vodafone SFR. It is now in trial with Dish Network in the United States.
To help mitigate risk, Alcatel-Lucent offers a hosted and managed mobile TV service model as well as a stepped service-launch approach. This empowers operators to maximize nimbleness, while minimizing infrastructure investment, enabling them to focus on customer acquisition and subscriber sales versus building networks and updating technologies.
Alcatel-Lucent also offers its expertise as a veteran network integrator to help manage the complexity of each network implementation phase in multivendor/multi-technology environments — assuring smooth and robust mobile TV service rollouts.
As a fully committed solution partner offering a wide range of resources and expertise — regardless of the starting point of the journey toward mobile TV (for example unicast, broadcast) — Alcatel-Lucent is positioned to help service providers deliver truly seamless entertainment and communications experiences to their end users as well as effectively tap into new revenue streams.
However, this paradigm is now being challenged by the Internet, ever-growing data rates on both wireline and wireless networks, as well as the proliferation of content formats and devices. End users, meanwhile, have become more demanding and fragmented, splitting their precious time among myriad media choices, channels and platforms while younger viewers move beyond the TV content consumed by their parents’ generation. As a result, traditional TV is experiencing significant erosion of viewers and advertising revenues.
The marriage of the mobile and broadcast worlds has given rise to mobile TV — enabling viewers to access their favorite programs however, wherever and whenever they want. While there are clear opportunities for service providers associated with this trend, it represents unfamiliar territory for many in the communications industry. To succeed in this space, operators will be challenged with:
• Delivering a compelling end-user experience
• Providing a wide selection of attractive handsets and devices
• Offering a broad range of appealing content
• Establishing an appropriate business model for the target market and culture
• Offering transparent tariff plans
• Developing effective go-to-market strategies
• Choosing the right underlying technologies
• Complying with regulatory environments
A Growing Opportunity
According to ABI Research, the number of mobile TV subscribers worldwide will grow from 11 million in 2006 to 462 million in 2012, representing a Compound Annual Growth Rate (CAGR) of 85%. But cashing in on this growth will require service providers to make significant changes to existing network infrastructures and business models.
The migration away from analog TV will free spectrum to enable service providers to build dedicated broadcast networks. The acceleration of mobile broadcast networks, the 4G wireless network adoption and the proliferation of user-friendly handsets and other portable multimedia devices will increase the advantage gained by the early movers in this space.
Differentiation from voice-centric plans is just the beginning of the journey. Service providers are at a pivotal point to leverage the merging broadcast and telecom worlds. This fusion will empower new levels of converged and blended services, for example seamless multi-screen experience and interactive targeted advertisements, allowing users to have anytime/anywhere access to the content they crave, while enabling service providers to implement innovative business models and tap into new revenue streams.
A close look at some of the trendsetters in mobile TV services should provide inspiration and encouragement to service providers considering moving into this space.
Telstra: Mobile TV – instrumental in the journey toward a “Mediacom”
Australia’s Telstra is in the midst of an initiative that will transform this national leader in traditional telecommunications services into an integrated media communications company. The service provider is focusing on the end-user experience and maximizing operations through an IP-based infrastructure capable of running advanced multimedia applications.
Alcatel-Lucent enables a personalized and interactive end-user experience
• Alcatel-Lucent 5910 MiTV solution enables a highly personalized, interactive service with advanced features, including fast channel change, user interactivity and a compact client for embedded applications on handsets.
• Project deployment and integration.
• Interoperability test centers to ensure ongoing service uptake with a wide variety of terminals.
Telstra launched its interactive mobile TV service in 2007, to leapfrog competition from existing mobile TV-over-Wireless Application Protocol providers and to maximize its 850 MHz spectrum High-Speed Downlink Packet Access network to monetize content. To effectively go to market, Telstra has extended the branding of its preexisting Foxtel IPTV service.
This has provided brand continuity for subscribers while leveraging content (for example, FoxTel TV). Telstra mobile TV offers:
• Diversified and compelling content: Telstra mobile TV delivers a diversified and rich array of choices — from short TV formats to full-length movies and video on demand – more than 33 live channels with 24 made-for-mobile channels.
• Flexible package/offering: Depending on appetites and budgets, subscribers can sign up for a channel package, a monthly subscription or just a day pass. Content ranges from general entertainment, to music, news, documentaries, kids programming and sports.
• Whenever and wherever: Customers can use their next-G mobile phones to remotely program their Foxtel IQ set-top box to record their favorite programs. Telstra is the first in the market to offer a “catch up TV” service (Figure 1).
• Premium end-user experience: Telstra offers a premium experience with high-quality delivery and fast channel change. The high quality visual experience is maintained during program selection using the embedded Electronic Service Guide (ESG) and Electronic Programming Guide (EPG).
• Interactive TV: Telstra mobile TV has partnered with major TV producers in Australia to deliver exclusive live access to popular programs. End users can respond to contextual teasers embedded in programs, allowing them to directly interact with program- and content-related activities. For instance, the “Australian Idol 2007” series included a simulcast of the show across six states, and Telstra was able to offer location-enabled time delays for five time zones.
As a result, Telstra’s mobile TV is the most comprehensive mobile entertainment service in Australia. According to Telstra, its mobile customers have watched more than 80,000 hours of mobile TV during the month of April 2008 alone. Mobile TV has effectively helped Telstra to monetize its wireless network and contents.
Alcatel-Lucent managed and hosted mobile TV service provides freedom to innovate
• Hosts and manages a mobile interactive TV solution on behalf of Optimus.
• The Alcatel-Lucent 5910MiTV and rich media client enable outstanding performance and first-to-market performance features in Portugal.
• Provides excellent ongoing support: executing a significant capacity and enhanced feature upgrade with only four weeks lead time.
Optimus: Mobile TV invigorates customers and builds loyalty in Portugal
As Portugal’s third-largest mobile carrier, Optimus is embracing advanced applications to differentiate its services from incumbent providers to both stimulate subscriber growth and maintain its image as an innovator in the competitive Portuguese mobile market.
Optimus first launched its mobile TV service in August 2006. It targeted young people and business segments, offering exclusive content (such as music and sports). To maintain its leading-edge “innovator” image, Optimus has regularly enhanced its service by working with Alcatel-Lucent to offer subscribers new, intuitive experiences.
In August 2007, Optimus launched a high-definition mobile TV service that used encoding algorithms and technology developed by Alcatel-Lucent, doubling the screen resolutions that were previously available in the Portuguese market. By October 2007, the company was among the first service providers in Europe offering the ability to navigate between programs while continuing to view the current channel with high quality.
In June 2008, Optimus successfully associated its mobile TV service with the UEFA Euro 2008 soccer championship. It rolled out a service called “Euro per 1 Euro” that allowed subscribers to receive transmissions of live matches in either a high-definition format (250kbit/s) or a regular format (115kbit/s) for the price of one Euro. Users also could receive automatic SMS alerts of UEFA-published videos, including near-real-time event-based videos of key plays, goals, penalties, game highlights and player profiles.
As of early June 2008, “Euro per 1 Euro” had more than 12,000 subscribers following an aggressive radio and TV marketing push by Optimus.
Also this year, Optimus worked with Alcatel-Lucent to deliver a portable mobile TV encoder capability, enabling Optimus to offer live coverage of local concerts. The carrier has already covered 10 concerts for its mobile TV subscriber audience.
Alcatel-Lucent: The end-to-end master integrator
Solution adviser – Alcatel-Lucent Unlimited Mobile TV solution based on DVB-SH. ICO will need only 1500-2000 sites to cover the “satellite white spaces” in the urban/suburban areas: the right choice for maximizing spectrum efficiency.
E2E Solution architect – Developed the solution architecture and detailed network design, including the Alcatel-Lucent 5910 MiTV and the Alcatel-Lucent 9600 DTR Transmitters (DVB-SH terrestrial receivers).
Prime integrator – Ensure time-line in project execution and make it work by orchestrating multivendor (such as chipset, broadcast head-end partner), multi-technologies.
ICO: Delivers mobile interactive media on portable devices via DVB-SH
ICO Global Communications is a satellite communications company based in Reston, Virginia, USA, that has developed an advanced hybrid system combining satellite and terrestrial communication capabilities. In doing so, ICO is able to offer wireless voice, data, video, TV and Internet services on both vehicular and portable devices.
In April 2008, ICO successfully launched the ICO-G1, a next-generation geosynchronous satellite operating in the 2GHz S-band with a service footprint that covers most of North America, using the Digital Video Broadcast - Satellite services to Handhelds (DVB-SH) standard. The featured service, ICO mim – mobile interactive media – will deliver entertainment, guidance and assistance through a platform that is both integrated with multiple networks and accessible on various devices.
Instead of focusing on wireless handsets, ICO is pursuing a differentiated offering that supports larger display screens for the mobile TV service. In so doing, the company hopes to drive wide adoption of its mobile TV offering by taking advantage of larger screen resolution made possible by DVB-SH with a 500kb/s channel capacity. In the vehicular market specifically, ICO will focus on in-vehicle displays offering a “set-top box in the trunk” that links into the on-dash or rear-seat displays in cars, SUVs and vans and connects to an external antenna. ICO mim offers:
• Entertainment: ICO mim will deliver 10 to 15 channels of premium live TV content for 7- to 15-inch screens – setting the standard for the ultimate mobile video entertainment experience.
• Guidance: ICO mim will provide a new level of intelligent, interactive navigation. ICO mim combines the experience consumers enjoy with today’s navigation systems (such as real-time traffic and weather alerts, rerouting and easy access to destination information) with ICO mim’s unique integrated applications which allows users to preprogram tasks and activities into their system. ICO mim gets users from Point A to Point B and lets them connect anywhere they may need to go in between.
• Assistance: ICO mim offers a complete roadside assistance and emergency messaging capability, with satellite-connected emergency voice and text messaging assistance, bringing peace of mind wherever their customers go, including the places where today’s vehicle assistance systems and cellular networks don’t reach.
Starting in late summer 2008, the ICO mim service based on DVB-SH is being tested during an alpha trial, integrated end-to-end by Alcatel-Lucent, in Raleigh-Durham, North Carolina, and Las Vegas, Nevada (Figure 2).
Leveraging strategic partners, ICO’s go-to-market plan will offer ICO mim as an embedded service behind existing video displays: for example, current in-vehicle screens and other devices such as portable gaming systems, DVD players, laptops and mobile PCs. Over time, the goal is for ICO mim to be embedded into a wide range of consumer electronics devices.
Conclusion
The Telstra, Optimus and ICO cases offer real and current examples of mobile TV applications that are generating revenue and differentiating services in today’s competitive communications market. Alcatel-Lucent worked with each of these service providers to define and launch leading-edge mobile TV services – helping them to gain early-mover advantage. These service examples illustrate the importance of:
• Delivering differentiating features that enhance the end-user experience (for example, visually-pleasing and intuitive user interfaces, embedded interactivity, fast channel change)
• Providing access to a wide array of compelling content on compatible devices
• Establishing viable business models
• Identifying strategic positioning and effective go-to-market strategies to differentiate their services
• Selecting the right underlying technologies
Mobile TV is a global opportunity. In addition to Australia, Portugal and the United States, mobile TV is being well received in countries such as Japan, Korea and Italy.
While challenges remain for carriers looking to launch mobile TV, trendsetters are already demonstrating the business models – such as combining free-to-air with paid subscriptions – that make this opportunity viable and profitable. Mobile TV will be an important part of the end user’s anywhere, anytime viewing experience as technology continues to migrate toward a truly seamless multi-screen ideal.
Alcatel-Lucent offers an array of solution options and support to help operators speed new services to market. The bearer-agnostic Alcatel-Lucent 5910 Mobile Interactive TV solution, with its compact “rich media client” is gaining traction in the delivery of personalized, interactive TV to a broad range of mobile/portable players. Following on the success with ICO and its proven flexibility in topology and spectrum efficiency, the Alcatel-Lucent Unlimited Mobile TV solution, based on DVB-SH, has been trialed by many operators such as Vodafone SFR. It is now in trial with Dish Network in the United States.
To help mitigate risk, Alcatel-Lucent offers a hosted and managed mobile TV service model as well as a stepped service-launch approach. This empowers operators to maximize nimbleness, while minimizing infrastructure investment, enabling them to focus on customer acquisition and subscriber sales versus building networks and updating technologies.
Alcatel-Lucent also offers its expertise as a veteran network integrator to help manage the complexity of each network implementation phase in multivendor/multi-technology environments — assuring smooth and robust mobile TV service rollouts.
As a fully committed solution partner offering a wide range of resources and expertise — regardless of the starting point of the journey toward mobile TV (for example unicast, broadcast) — Alcatel-Lucent is positioned to help service providers deliver truly seamless entertainment and communications experiences to their end users as well as effectively tap into new revenue streams.
Monday, November 17, 2008
Microchip MiWi P2P wireless application protocol
The demand for more and more applications to move to wireless communication is growing fast.
The benefits can be reduced costs and ease of implementation and operation. Wireless communication does not need any cabling or other hardware, and the direct and indirect costs of installation. It also can be implemented in locations where cabling would be hard, if not impossible, to install.
The Microchip MiWi P2P Wireless Application Protocol is a variation of IEEE 802.15.4, using Microchip's MRF24J40 2.4 GHz transceiver and any Microchip 8-, 16- or 32bit MCU with a SPI.
The protocol offers safe and direct wireless communication via an easy to use programming interface. It possese a rich variety of features that can be compiled in and out of the stack to meet a wide range of users needs—while minimizing the stack footprint.
This application note describes the Microchip Wireless (MiWi) Peer-to-Peer (P2P) Protocol and its differences from IEEE 802.15.4. The document details the supported features and how to implement them. Simple, application-level data structures and programming interfaces also are listed.
Protocol Overview:
The MiWi P2P protocol modifies the IEEE 802.15.4
specification’s Media Access Control (MAC) layer by
adding commands that simplify the handshaking
process. It simplifies link disconnection and channel
hopping by providing supplementary MAC commands.
However, application-specific decisions, such as when
to perform an energy detect scan or when to jump
channels, are not defined in the protocol. Those issues
are left to the application developer.
Protocol Features:
The MiWi™ P2P Wireless Protocol:
• Provides 16 channels in the 2.4 GHz spectrum
(using an MRF24J40 transceiver)
• Operates on Microchip PIC18, PIC24, dsPIC33
and PIC32 platforms
• Supports Microchip C18, C30 and C32 compilers
• Functions as a state machine
(not RTOS-dependent)
• Supports a sleeping device at the end of the
communication
• Enables Energy Detect (ED) scanning to operate
on the least-noisy channel
• Provides active scan for detecting existing
connections
• Supports all of the security modes defined in
IEEE 802.15.4.
• Enables frequency agility (channel hopping)
Protocol Considerations:
The MiWi P2P protocol is a variation of IEEE 802.15.4
and supports both peer-to-peer and star topologies. It
has no routing mechanism, so the wireless
communication coverage is defined by the radio range.
Guaranteed Time Slot (GTS) and beacon networks are
not supported, so both sides of the communication
cannot go to Sleep at the same time.
If the application requires wireless routing instead of P2P
communication; or interoperability with other vendors’
devices; or a standard-based solution, for marketability,
see AN1066 “MiWi™ Wireless Protocol Stack” or AN965,
“Microchip Stack for the ZigBee™ Protocol”
The benefits can be reduced costs and ease of implementation and operation. Wireless communication does not need any cabling or other hardware, and the direct and indirect costs of installation. It also can be implemented in locations where cabling would be hard, if not impossible, to install.
The Microchip MiWi P2P Wireless Application Protocol is a variation of IEEE 802.15.4, using Microchip's MRF24J40 2.4 GHz transceiver and any Microchip 8-, 16- or 32bit MCU with a SPI.
The protocol offers safe and direct wireless communication via an easy to use programming interface. It possese a rich variety of features that can be compiled in and out of the stack to meet a wide range of users needs—while minimizing the stack footprint.
This application note describes the Microchip Wireless (MiWi) Peer-to-Peer (P2P) Protocol and its differences from IEEE 802.15.4. The document details the supported features and how to implement them. Simple, application-level data structures and programming interfaces also are listed.
Protocol Overview:
The MiWi P2P protocol modifies the IEEE 802.15.4
specification’s Media Access Control (MAC) layer by
adding commands that simplify the handshaking
process. It simplifies link disconnection and channel
hopping by providing supplementary MAC commands.
However, application-specific decisions, such as when
to perform an energy detect scan or when to jump
channels, are not defined in the protocol. Those issues
are left to the application developer.
Protocol Features:
The MiWi™ P2P Wireless Protocol:
• Provides 16 channels in the 2.4 GHz spectrum
(using an MRF24J40 transceiver)
• Operates on Microchip PIC18, PIC24, dsPIC33
and PIC32 platforms
• Supports Microchip C18, C30 and C32 compilers
• Functions as a state machine
(not RTOS-dependent)
• Supports a sleeping device at the end of the
communication
• Enables Energy Detect (ED) scanning to operate
on the least-noisy channel
• Provides active scan for detecting existing
connections
• Supports all of the security modes defined in
IEEE 802.15.4.
• Enables frequency agility (channel hopping)
Protocol Considerations:
The MiWi P2P protocol is a variation of IEEE 802.15.4
and supports both peer-to-peer and star topologies. It
has no routing mechanism, so the wireless
communication coverage is defined by the radio range.
Guaranteed Time Slot (GTS) and beacon networks are
not supported, so both sides of the communication
cannot go to Sleep at the same time.
If the application requires wireless routing instead of P2P
communication; or interoperability with other vendors’
devices; or a standard-based solution, for marketability,
see AN1066 “MiWi™ Wireless Protocol Stack” or AN965,
“Microchip Stack for the ZigBee™ Protocol”
Monday, November 10, 2008
Video Ads Hit Some Mobile Phones through Wireless Application Protocol sites
Ready for interactive, on-demand TV ads in the palm of your hand? Even if you are, your phone — or your wireless operator — may not be.
Mobile VOD ads have a long way to go before they're a mainstay of the business, but operators and mobile providers have been encouraged by early tests.
A recent mobile TV commercial for Nikon's Coolpix digital cameras, manufactured by mobile-media delivery provider MobiTV, pops up an interactive alert.
When a viewer selects the prompt, a dedicated Wireless Application Protocol webwebsite provides a downloadable data sheet for the camera and other information — even a 30-second Nikon TV ad featuring actor Ashton Kutcher mugging for the camera.
The Nikon ad ran across 10 of MobiTV's entertainment and sports channels, carried by AT&T, Sprint Nextel and other wireless providers.
The click-through rates for such video ads can be as high as 9%, compared with 5% for regular text-based mobile banner ads, according to Jack Hallahan, vice president for advertising and brand partnerships for MobiTV.
“There's a little bit of a novelty factor,” he acknowledged. “But people want to interact with their mobile phone. They're expecting to interact and react with it.”
Just as cable operators are seeking to make use of the advertising potential of their video-on-demand platforms, mobile video providers are seeking to connect into the potential to serve up targeted messages, on the go, to wireless users accessing VOD content.
To make sure, mobile VOD ads are still in an experimental stage. Content providers are seeking to find the optimal length and format for commercial messages in the context of mobile devices.
“We're really being sensitive to make sure we're not overwhelming viewers with advertising,” Hallahan said. “We don't want overkill on the ad messaging. Mobile is very sensitive to that.”
Howeve, the bigger problem today, is that just a small percentage of mobile devices are capable of viewing video. Only 6% of all U.S. mobile subscribers, about 14 million people, pay for a mobile-video plan, according to Nielsen estimates.
“The numbers for mobile are really not at the rate that people can rely on as a sole advertising strategy,” said Chris Drake, senior director of business development for thePlatform, Comcast's Internet and mobile video management services subsidiary. “They're waiting for the audience to show up, to drive those CPMs [cost per thousand impressions] to make it a sustainable business.”
One obstacle is that mobile devices have only recently become widely used as entertainment devices in addition to communications tools.
Another problem: the massive complexity of serving content to literally thousands of different phones. That could require a publisher to create hundreds of different versions of the same video asset, said Drake.
“Imagine if you had to create a different Web page for every model of laptop and desktop out there — that's what you have to do in mobile today,” he said.
Still, none of that has stopped media companies from kicking the tires on mobile on-demand advertising.
Sony Pictures Television recently launched the Minisode Network (http://mini.4sony.mobi), a collection of 3- to 5-minute segments of TV shows from Sony's archives, including Charlie's Angels, Fantasy Island, Diff'rent Strokes and Married with Children.
The Sony website serves preroll ads of between 5 and 10 seconds dynamically, when a visitor requests a “minisode,” using a server developed by Mobixell Networks. The Mobixell software identifies the specific device being used and then formats the content for it, an architecture that eliminates the need to embed the ad with the video content.
MTV Networks also is scoping out this frontier. In September, the Viacom division announced its first-ever mobile ad ads on carrier-operated premium video-on-demand services, signing the U.S. Air Force as its charter advertiser.
MTVN was planning to experiment with preroll ads of varying lengths and formats across its mobile VOD channels to try to get a read on which formats are most effective. (The company said it was still in the midst of the trial and declined to comment.)
Marketers and agencies are helping to drive the concept forward, as they're eager to adopt dynamic mobile video ad formats, said John Tremblay, vice president marketing for Azuki Systems, a startup that provides interactive mobile media services.
“Most mobile advertising today is flat and static today,” he said. “Showing a little banner on the phone doesn't really convey the advertising message the client wants.”
In Italy, Vodafone Italia launched an ad-supported free mobile video service in a trial that ran in the winter and spring of 2008.
The wireless carrier “wanted to do ads on the go — more like the Web — instead of having them hard-wired into the asset,” QuickPlay Media vice president of marketing Mark Hyland said.
QuickPlay, a Toronto-based provider of media management services for mobile video, and ad-serving provider Amobee Media Systems worked with Vodafone Italia on the mobile VOD ad trial.
Here's how it worked: Users would browse the catalog of news, sports and entertainment clips on their phone browsers. Once a clip was a selected, QuickPlay's system contacted the Amobee ad server to determine in real time which ad would play; for example, a ad promoting the new Antara auto from General Motors' Opel subsidiary.
“Only a very small percentage of people clicked off the content during the ad,” Hyland said. “That told me, if you do it right it's going to be effective.”
Mobile VOD ads have a long way to go before they're a mainstay of the business, but operators and mobile providers have been encouraged by early tests.
A recent mobile TV commercial for Nikon's Coolpix digital cameras, manufactured by mobile-media delivery provider MobiTV, pops up an interactive alert.
When a viewer selects the prompt, a dedicated Wireless Application Protocol webwebsite provides a downloadable data sheet for the camera and other information — even a 30-second Nikon TV ad featuring actor Ashton Kutcher mugging for the camera.
The Nikon ad ran across 10 of MobiTV's entertainment and sports channels, carried by AT&T, Sprint Nextel and other wireless providers.
The click-through rates for such video ads can be as high as 9%, compared with 5% for regular text-based mobile banner ads, according to Jack Hallahan, vice president for advertising and brand partnerships for MobiTV.
“There's a little bit of a novelty factor,” he acknowledged. “But people want to interact with their mobile phone. They're expecting to interact and react with it.”
Just as cable operators are seeking to make use of the advertising potential of their video-on-demand platforms, mobile video providers are seeking to connect into the potential to serve up targeted messages, on the go, to wireless users accessing VOD content.
To make sure, mobile VOD ads are still in an experimental stage. Content providers are seeking to find the optimal length and format for commercial messages in the context of mobile devices.
“We're really being sensitive to make sure we're not overwhelming viewers with advertising,” Hallahan said. “We don't want overkill on the ad messaging. Mobile is very sensitive to that.”
Howeve, the bigger problem today, is that just a small percentage of mobile devices are capable of viewing video. Only 6% of all U.S. mobile subscribers, about 14 million people, pay for a mobile-video plan, according to Nielsen estimates.
“The numbers for mobile are really not at the rate that people can rely on as a sole advertising strategy,” said Chris Drake, senior director of business development for thePlatform, Comcast's Internet and mobile video management services subsidiary. “They're waiting for the audience to show up, to drive those CPMs [cost per thousand impressions] to make it a sustainable business.”
One obstacle is that mobile devices have only recently become widely used as entertainment devices in addition to communications tools.
Another problem: the massive complexity of serving content to literally thousands of different phones. That could require a publisher to create hundreds of different versions of the same video asset, said Drake.
“Imagine if you had to create a different Web page for every model of laptop and desktop out there — that's what you have to do in mobile today,” he said.
Still, none of that has stopped media companies from kicking the tires on mobile on-demand advertising.
Sony Pictures Television recently launched the Minisode Network (http://mini.4sony.mobi), a collection of 3- to 5-minute segments of TV shows from Sony's archives, including Charlie's Angels, Fantasy Island, Diff'rent Strokes and Married with Children.
The Sony website serves preroll ads of between 5 and 10 seconds dynamically, when a visitor requests a “minisode,” using a server developed by Mobixell Networks. The Mobixell software identifies the specific device being used and then formats the content for it, an architecture that eliminates the need to embed the ad with the video content.
MTV Networks also is scoping out this frontier. In September, the Viacom division announced its first-ever mobile ad ads on carrier-operated premium video-on-demand services, signing the U.S. Air Force as its charter advertiser.
MTVN was planning to experiment with preroll ads of varying lengths and formats across its mobile VOD channels to try to get a read on which formats are most effective. (The company said it was still in the midst of the trial and declined to comment.)
Marketers and agencies are helping to drive the concept forward, as they're eager to adopt dynamic mobile video ad formats, said John Tremblay, vice president marketing for Azuki Systems, a startup that provides interactive mobile media services.
“Most mobile advertising today is flat and static today,” he said. “Showing a little banner on the phone doesn't really convey the advertising message the client wants.”
In Italy, Vodafone Italia launched an ad-supported free mobile video service in a trial that ran in the winter and spring of 2008.
The wireless carrier “wanted to do ads on the go — more like the Web — instead of having them hard-wired into the asset,” QuickPlay Media vice president of marketing Mark Hyland said.
QuickPlay, a Toronto-based provider of media management services for mobile video, and ad-serving provider Amobee Media Systems worked with Vodafone Italia on the mobile VOD ad trial.
Here's how it worked: Users would browse the catalog of news, sports and entertainment clips on their phone browsers. Once a clip was a selected, QuickPlay's system contacted the Amobee ad server to determine in real time which ad would play; for example, a ad promoting the new Antara auto from General Motors' Opel subsidiary.
“Only a very small percentage of people clicked off the content during the ad,” Hyland said. “That told me, if you do it right it's going to be effective.”
Tuesday, November 4, 2008
WAP strategy pays off for Citroen
When Sales of car saloons were falling, with cars such as the Mondeo being overtaken by BMW's 3 Series. Citroen's new C5 aimed to offer drivers a German-quality build at a mass-market price, and to beat the preceding C5 model's 1% sector share.
The strategy created for the campaign that was built around the "Unmistakably German" proposition - a German car made in France. mobile was used in order to give the C5's "on the go" target consumers a greater depth of information on the car and on the main ad campaign. A creative agency was approached for additional interactive content to engage consumers and to enable mobile to act as a virtual C5 showroom and content platform.
A WAP "showroom" was built, containing information on the C5, downloadable videos of the car, and extra content such as a quiz hosted by a character called The Baron. The site also featured a dealer locator and a Java application so prospective buyers could continue to read about the C5 offline.
The 02 and 3 portals carried video pre-rolls and companion banners, as well as rotating banners. A significant proportion of the ads were demographically targeted to reduce wastage, and specific environments were bought which included sport, news and motoring sections.
Banners appeared on the Reuters website, and the Java application was served on sites such as Guardian Unlimited. In addition, This became the first brand to exclusively sponsor Vodafone's motoring section.
The results measured over the period of four weeks, the WAP website attracted more than 85,000 clicks and a click-through rate of more than 2%, while the Vodafone sponsorship achieved a CTR of 8%.
The videos were downloaded 3,000 times, there were 1,480 dealer locator searches, and the 330,000 pre-rolls achieved brand recall of 65%, against a motoring sector average of 55%.
Most impressively, period-on-period sales for the Citroen C5 were up 63% for the year to date.
The strategy created for the campaign that was built around the "Unmistakably German" proposition - a German car made in France. mobile was used in order to give the C5's "on the go" target consumers a greater depth of information on the car and on the main ad campaign. A creative agency was approached for additional interactive content to engage consumers and to enable mobile to act as a virtual C5 showroom and content platform.
A WAP "showroom" was built, containing information on the C5, downloadable videos of the car, and extra content such as a quiz hosted by a character called The Baron. The site also featured a dealer locator and a Java application so prospective buyers could continue to read about the C5 offline.
The 02 and 3 portals carried video pre-rolls and companion banners, as well as rotating banners. A significant proportion of the ads were demographically targeted to reduce wastage, and specific environments were bought which included sport, news and motoring sections.
Banners appeared on the Reuters website, and the Java application was served on sites such as Guardian Unlimited. In addition, This became the first brand to exclusively sponsor Vodafone's motoring section.
The results measured over the period of four weeks, the WAP website attracted more than 85,000 clicks and a click-through rate of more than 2%, while the Vodafone sponsorship achieved a CTR of 8%.
The videos were downloaded 3,000 times, there were 1,480 dealer locator searches, and the 330,000 pre-rolls achieved brand recall of 65%, against a motoring sector average of 55%.
Most impressively, period-on-period sales for the Citroen C5 were up 63% for the year to date.
Sunday, November 2, 2008
ERF Wireless Given Nationwide 3.65 GHz WiMax License by FCC
ERF Wireless, a leading supplier of enterprise-class wireless and broadband products and services, declared that the company has successfully achieved a nationwide license for operation in the 3.65 GHz WiMax band and is partnering with entities that will make additional licensed spectrum available in the 2.5 GHz band. ERF Wireless is currently in the process of evaluating various brands of WiMax products, and then will start limited deployment of this new technology in selected WISP and oil and gas markets across Texas, New Mexico and Louisiana, where the company is aggressively expanding its wireless footprint.
"The adoption of WiMax technology is a critical part of our current network expansion strategy," claimed ERF Wireless CEO, Dr. H. Dean Cubley. "We've been monitoring the progress of WiMax technology for some time, and until now we've felt that the cost and maturity of the technology were not favorable for large-scale network deployment. However, in the past six months, there have been some dramatic improvements in both the technology and its cost-effectiveness. As a result, we are evaluating WiMax equipment from various vendors as we prepare to deploy WiMax at selected locations in our networks where this new technology will be most effective."
Dr. Cubley stated that one of the main reasons for deployment of this new licensed frequency band is its ability to reduce the problems of frequency congestion and interference, especially in areas where the "unlicensed" spectrum is under heavy usage.
"For example, many of the larger oil and gas companies recognize that the availability of a new, licensed high-capacity wireless technology such as WiMax will provide a more secure, robust and cost-effective data pipeline that's essential for the expansion of wireless broadband into their most active exploration, drilling and production areas," claimed Dr. Cubley. "ERF Wireless believes this is a very opportune time to add WiMax capabilities to our extensive existing wireless footprint and our major customers are in total agreement."
CEO of the company's Bundled Wireless Services subsidiary, Bob McClung, , claimed, "Leading-edge WiMax technology also brings a great advantage to our WISP deployments with its increased coverage and enhanced service offerings, including Voice over Internet Protocol, Internet portability and the promise of true broadband mobility nationwide. And, WiMax capability in any wireless broadband network adds greatly to the future value of that network."
About ERF Wireless
ERF Wireless Inc. is a fully reporting public corporation located in League City, Texas, and is the parent company of ERF Oil & Gas Services. The company specializes in providing wireless and broadband product and service solutions to enterprise, commercial and residential clients on a regional, national and international basis. Its principals have been in the wireless broadband, network integration, triple-play FTTH, IPTV and content delivery business for more than 40 years.
Forward-looking statements, including projections, in this release regarding ERF Wireless Inc. and ERF Wireless Oil & Gas Services are made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that such forward-looking statements involve risks and uncertainties, including, without limitation, continued acceptance of the company's products, increased levels of competition, new products and technological changes, the company's dependence upon third-party suppliers, intellectual property rights, and other risks detailed from time to time in the company's periodic reports filed with the Securities and Exchange Commission
"The adoption of WiMax technology is a critical part of our current network expansion strategy," claimed ERF Wireless CEO, Dr. H. Dean Cubley. "We've been monitoring the progress of WiMax technology for some time, and until now we've felt that the cost and maturity of the technology were not favorable for large-scale network deployment. However, in the past six months, there have been some dramatic improvements in both the technology and its cost-effectiveness. As a result, we are evaluating WiMax equipment from various vendors as we prepare to deploy WiMax at selected locations in our networks where this new technology will be most effective."
Dr. Cubley stated that one of the main reasons for deployment of this new licensed frequency band is its ability to reduce the problems of frequency congestion and interference, especially in areas where the "unlicensed" spectrum is under heavy usage.
"For example, many of the larger oil and gas companies recognize that the availability of a new, licensed high-capacity wireless technology such as WiMax will provide a more secure, robust and cost-effective data pipeline that's essential for the expansion of wireless broadband into their most active exploration, drilling and production areas," claimed Dr. Cubley. "ERF Wireless believes this is a very opportune time to add WiMax capabilities to our extensive existing wireless footprint and our major customers are in total agreement."
CEO of the company's Bundled Wireless Services subsidiary, Bob McClung, , claimed, "Leading-edge WiMax technology also brings a great advantage to our WISP deployments with its increased coverage and enhanced service offerings, including Voice over Internet Protocol, Internet portability and the promise of true broadband mobility nationwide. And, WiMax capability in any wireless broadband network adds greatly to the future value of that network."
About ERF Wireless
ERF Wireless Inc. is a fully reporting public corporation located in League City, Texas, and is the parent company of ERF Oil & Gas Services. The company specializes in providing wireless and broadband product and service solutions to enterprise, commercial and residential clients on a regional, national and international basis. Its principals have been in the wireless broadband, network integration, triple-play FTTH, IPTV and content delivery business for more than 40 years.
Forward-looking statements, including projections, in this release regarding ERF Wireless Inc. and ERF Wireless Oil & Gas Services are made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that such forward-looking statements involve risks and uncertainties, including, without limitation, continued acceptance of the company's products, increased levels of competition, new products and technological changes, the company's dependence upon third-party suppliers, intellectual property rights, and other risks detailed from time to time in the company's periodic reports filed with the Securities and Exchange Commission
New wireless mobile broadband players in Houston
Two national carriers have recently launched wireless mobile broadband service in Houston, making them the first competitors to enter the local broadband market in three years.
On October 21, Cricket Communications Inc. unveiled its unlimited wireless mobile broadband, or 3G (also known as third-generation), offerings. The launch took place just two months after Bellevue, Wash.-based T-Mobile USA Inc. launched its 3G service in the Bayou City.
The two companies join existing providers Verizon Communications Inc., which rolled out its Broadband Access service in mid-2004; AT&T Inc., which began offering its LapTop Connect service in 2005; and Sprint Nextel Corp., which launched its Mobile Broadband service locally in August 2005 and upgraded it in April 2007.
Cricket, a subsidiary of San Diego, Calif.-based Leap Wireless International Inc. — entered the Houston market in June 2006 with the launch of a slate of wireless products and services offered in 11 retail stores. Since then, the company’s local presence has grown to 18 retail stores, according to Alan Leser, area vice president for Cricket.
On October 21, Cricket Communications Inc. unveiled its unlimited wireless mobile broadband, or 3G (also known as third-generation), offerings. The launch took place just two months after Bellevue, Wash.-based T-Mobile USA Inc. launched its 3G service in the Bayou City.
The two companies join existing providers Verizon Communications Inc., which rolled out its Broadband Access service in mid-2004; AT&T Inc., which began offering its LapTop Connect service in 2005; and Sprint Nextel Corp., which launched its Mobile Broadband service locally in August 2005 and upgraded it in April 2007.
Cricket, a subsidiary of San Diego, Calif.-based Leap Wireless International Inc. — entered the Houston market in June 2006 with the launch of a slate of wireless products and services offered in 11 retail stores. Since then, the company’s local presence has grown to 18 retail stores, according to Alan Leser, area vice president for Cricket.
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